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3D product animation rolling mill equipment construction

The convergence of technical marketing, sales, plant planning and design on the product data side remains a major challenge. While sales would like to incorporate impressive film sequences into their slide presentations, plant planning plans complete factories and plants with reduced CAD models based on 2D floor plans or hall plans. The design department uses parameterization and configuration options in 3D CAD at assembly and/or part level as part of order processing. The task now is to provide both sales and plant planning with reduced and up-to-date machine or functional details.

Client:
Leading machine and plant manufacturer of metallurgical and rolling mill technology
> 10,000 employees in the group

Industry:
Rolling mill equipment construction

Topic:
Product animation

Situation:
Today, customer-specific systems are built in a wide variety of designs and delivered worldwide. For sales, project planning and also technical product documentation/technical marketing, it is important to provide sales, assembly and service with impressive 3D animations of the entire system, individual components or selected functional units/technology sections, e.g. also for targeted training.

Task:

  • Creation of high-quality 3D animations based on existing 3D CAD data, 2D drawings or sketches with Cinema4D
  • Checking the quality and preparation of the supplied data
  • Coordination of the export (format, level of detail)
  • Coordination of the script, the sections to be displayed, the design of the environment (hall, floor, foundations, etc.), the lighting, choice of colors and textures or dubbing of the animation
  • Actual rendering, individual creation of the film material or integration into films/websites etc.

Result:

  • impressive high-resolution 3D animations using the supplied 3D CAD data
  • Easy-to-understand communication of complex technical relationships, special processes and techniques with the help of 3D animation for individual target groups
  • the animations help the sales department to explain functional or technological competitive advantages
  • Fitters and service technicians can be specifically trained with the help of this medium.
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