PROJECTS

ROLLING MILL EQUIPMENT ENGINEERING

The merging of technical marketing, sales, plant planning and design on the product data side remains a major challenge. Whereas sales wishes to include impressive film sequences in its presentations, plant planning is designing entire factories and installations with downsized CAD models based on 2D layouts or building drawings. Design uses parametric and configuration options in 3D CAD on subassembly and/or parts levels within the scope of processing orders. The task now is to supply both sales and plant planning with downsized and up-to-date machine or function details.

Client: Leading manufacturer of machinery and plant for foundries and rolling mills  > 10,000 employees in group

Branch: Rolling mill equipment engineering

Topic: Product animation

Situation: Bespoke plants are currently built in the most diverse versions and dispatched to locations worldwide. For sales, project planning and technical product documentation/technical marketing, it is important to make available impressive 3D animations of the entire plant, individual components or selected functional units/technology segments for sales as well as assembly or service, e.g. for specific training measures.

Brief:

• Production of high-quality 3D animations on the basis of existing 3D CAD data, 2D drawings or sketches
• Checking the quality of and preparing the data supplied
• Coordination of export (format, level of detail)
• Coordinating the script, segments to be presented, arrangement of the environment (building, floor, foundations, etc.), lighting, choice of colours/textures/shading for animations
• Actual rendering, individual production of film material or inclusion in charts/advertising etc.

Result:

• Impressive high-resolution 3D animations using the 3D CAD data supplied
• Complex technical relationships, special methods and techniques are conveyed in an easily understandable way with the help of 3D animation for particular target groups
• Animations help sales to explain functional or technological competitive advantages
• Specific training for installation and service technicians with the help of this medium